ESR Resources

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  • Exhibit Sales Data for Evaluating Your Show, EVOLIO - ESR Sept 2024

    26 Sep 2024 Joe Federbush, President/Chief Strategist, EVOLIO Marketing
  • AI-Powered Data, Zenus - ESR Sept 2024

    26 Sep 2024 Nick Borelli, Marketing Director, Zenus
    AI is here to give you more, better data for your exhibitors and sponsors. This session will demonstrate how any size sales department can implement available sales tools. Nick Borelli reveals how AI- ...
  • Advantage Analytics, Gather Voices - ESR Sept 2024

    26 Sep 2024 Joe Colangelo, CEO and Co-founder, Bear Analytics
    Predictive analytics is now as essential to sales as a CRM. It’s a readily available and accessible tool that can help you boost your revenues and take control of your budgeting process. Joe Colangelo ...
  • Dan Cole's Master Class - ESR Sept 2024

    26 Sep 2024 Dan Cole, Senior Director Exposition Sales, AVIXA
    Like any talent, your sales skills benefit from constant refinement. Go right to the mountaintop when sales guru Dan Cole shares his 10 steps to mastering the exhibit sales process. Dan has distilled ...
  • More is not necessarily more when it comes to crafting and executing a modern approach to lead generation. Today, it’s all about strategy, precision and creatively breaking through the noise. In this ...
  • Show Report Card, EVOLIO - ESR June 2024

    27 Jun 2024 Joe Federbush, President, EVOLIO Marketing
  • Drive onsite booth and sponsorship renewals to ensure the success of future events.  Ben Dunlap, Regional Vice President, Map Your Show
  • What Exhibitors Need Now, EVOLIO - ESR June 2024

    27 Jun 2024 Joe Federbush, President, EVOLIO Marketing
  • How to turn 223 attendees into $500,000 leads with an unforgettable strategy in 30 days

    17 Jun 2024 Hunter McKinley, Co-Founder & CEO, Backtrack
    At Backtrack, we assist exhibitors in becoming memorable and capturing audio history with innovative concepts and technology. This enables them to increase their sales at events, and in turn, helps ev ...
  • What Event Sponsors Want

    21 Apr 2024 Michelle Russell, Editor-in-Chief, Convene, magazine of PCMA
    At a Lippman Connects Exhibit Sales Roundtable session, participants were given benchmarks to understand the new exhibitor landscape — and a simple checklist to help potential sponsors and exhibitors ...
  • Articles by Dan Cole

    28 Aug 2023
    Overview of Dan's articles "Open Your Eyes, Look to the Skies and See..." Sales is a Marathon Digital Selling: The Race Is On Why I'm Betting on This CEO Leading With Heart and Mind Do as I Do In His ...