What sets groundbreaking event organizers apart from those who simply maintain the status quo? In this multi-format session, industry experts Ken Holsinger and Kimberly Hardcastle will unveil key Freeman research findings on the fundamental differences between "Innovators" and "Conventionalists" in relation to event planning and execution. Next, two forward-thinking organizers will share how they embraced the "Innovator" mindset to drive real change and meet the evolving needs of their audiences. You’ll leave with fresh perspectives and actionable insights to elevate your approach to managing teams, stakeholder expectations and the long-term success of your event.