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Courtyard by Marriott/Residence Inn - Howard Room90 minsToday’s event attendees, particularly “Now Gen” Event Goers, crave more from events – more engagement, more inspiration and a deeper sense of community connection. As event leaders, we often respond with individual, one-off initiatives that lack cohesion and a long-term outlook. This executive-level discussion will explore ways to cultivate a unified, visionary approach to your event (or event portfolio) that meets immediate attendee expectations and builds long-term loyalty, engagement and profitability. Industry-leading speakers will share best practices, case studies, and actionable insights on aligning strategy, marketing, and content teams around a clear vision to drive both short- and long-term success.
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Courtyard by Marriott/Residence Inn - Shaw Ballroom90 mins
Relax, meet new faces, and reconnect with valued colleagues.