ECEF 2025 Program

Tuesday, May 27

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03:30 PM
  1. Courtyard by Marriott/Residence Inn - Howard Room
    90 mins

    This 90-minute pre-ECEF session is a high-level executive roundtable for event professionals to engage in a candid, peer-to-peer discussion about the geopolitical changes impacting U.S.-based events. From shifting global sentiments to the possibility of trade wars, recessions (domestically and abroad), and more Federal Government layoffs – uncertainty and disruption are (or should be) reshaping how we lead. Moderated by industry experts, the conversation will focus on necessary adaptations to event strategy, attendee marketing, exhibitor/sponsor sales, international visitor acquisition, and financial forecasting. With no presentations or lectures – just open, executive-level dialogue – participants will gain fresh perspectives to fortify their events against an unpredictable business landscape.

    Note: Does not include ECEF registration.

07:30 PM
  1. Courtyard by Marriott/Residence Inn - Shaw Ballroom
    90 mins

    Relax, meet new faces, and reconnect with valued colleagues.

     

Wednesday, May 28

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08:00 AM
  1. Start the day in the company of friends and colleagues.

09:00 AM
  1. ECEF convenes.
09:05 AM
09:10 AM
09:55 AM
  1. Whom do you want to meet? Who has an opportunity for you? Every leader in the room stands up and introduces themselves to their peers.

11:00 AM
11:35 AM
  1. As customer expectations evolve, delivering and communicating ROI is no longer the finish line; it’s now the baseline. Building on the success of their value-based selling journey, Indiya Okam, Group Vice President of Sales, RX, will be sharing how the company is evolving its focus. The emphasis is shifting from Return on Expectations to defining Return on Value, a more comprehensive approach for your sales teams to drive growth and deliver better outcomes.

01:15 PM
02:00 PM
03:05 PM
04:00 PM

Thursday, May 29

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29 May 2025
  1. The Exhibitions & Conferences Alliance’s (ECA) 2024 Legislative Action Day will take place in person in Washington, DC on Thursday, May 29, 2025.