Lippman Connects has announced the launch of the Midsize Show Roundtable (MSR), to debut on 17 November at the David L. Lawrence Convention Center in Pittsburgh, Pennsylvania.

VisitPITTSBURGH and the David L. Lawrence Convention Center, who will be the destination hosts, have stated that MSR will be an information-sharing and networking experience for event industry executives, directors, and managers. Their target audience makes decisions for shows with less than 125,000 net square feet of exhibit space.

Before the event, MSR participants will be able to network at the Welcome Reception and Dinner on the evening of 16 November. On the morning of the event, MSR clients can attend a breakfast and an expert keynote address.

MSR’s agenda features discussions covering management, marketing, sales, and show operations – facilitated by Sam Lippman, founder and president of Lippman Connects.

Participants will receive a copy of the Best Practices Research Report, prepared by Lippman Connects and Evolio Marketing. A complimentary room night and all meals are also included.

Andrew Ortale, chief sales officer at VisitPITTSBURGH, said, “I attended Lippman Connects events when I was a show organiser, so I know that midsize shows will greatly benefit from having their own roundtable.”

“VisitPITTSBURGH is the ideal host sponsor because Andrew Ortale and his team thoroughly understand the needs and concerns of midsize shows. They will bring extensive knowledge to the MSR experience,” added Lippman.

The complete roster of sponsors also includes Evolio Marketing, EXPOCAD, GES, mdg – a Freeman Company, Naylor Association Solutions, and TSNN.