Ken Holsinger, Senior Vice President Strategy, Freeman Company, takes you through the key findings from up-to-the-minute Freeman data on exhibits and sponsorships. Ken will build on the "5 Data Points" by digging into the exclusive to ECEF Freeman Trends Report release on exhibitors and sponsors and will share deeper insights on the intent and behaviors of these critical partners. This session was recorded at the 22nd annual Exhibition and Convention Executives Forum (ECEF) on May 31, 2023, in Washington D.C.