Ariane Hiltebrand is the Director of Sales & Marketing of the Miami Beach Convention Center (MBCC), managed by Oak View Group. Since 2021 at the MBCC, Ariane leads the sales and marketing department and provides strategic leadership for all sales activities, revenue generation, marketing, advertising, communications, and public relations activities for the MBCC. In partnership with the City of Miami Beach, the GMCVB and other key stakeholders, she further advances strategy and execution of programs to attract diverse national and international organizations to utilize the MBCC Campus for events, conferences, meetings, conventions, and trade shows. Ariane also serves as Chair of the MBCC’s CSR/Sustainability Committee. As part of her committee work, she has achieved the Event Industry Council’s (EIC) Sustainable Event Professional Certificate, and for the MBCC, the EIC Silver Certificate for Sustainability and Social Impact. Furthermore, Ariane is a member of the GMCVB’s Marketing Committee, the GMBHA’s Wellness & Sustainability Council, the MDGLCC’s Hospitality Council, Sustainability Events Network Florida & Caribbean, IAVM’s Sustainability Subcommittee and a member of event industry associations: AIPC, PCMA, IAVM, IAEE. Ariane is a current M.B.A. candidate and holds a Master of Science in Marketing degree from Southern New Hampshire University and a Professional Certificate in Marketing from University of California, Berkeley.