Dan Cole is an expert and a living legend in the field of exhibit and sponsorship sales. He is currently Senior Director Exposition Sales at AVIXA.

Dan carries some 35 years of professional sales and leadership experience. He is a highly sought-after writer, speaker, trainer, coach and mentor, having served hundreds of clients who benefit from his grasp of the fundamentals of selling skills and successful sales teams.  

Previously, Dan served as Executive Vice President of Strategic Relationships for the International SPY Museum. Prior to the museum, he was Executive Vice President for Trade Shows and Exhibits at Hargrove, Inc., and prior to that, he spent over 16 years as Vice President of Business Development for the International Consumer Electronics Show (CES) and the organization that produces it — the Consumer Technologies Association.  

In 1992, after a 5-year tenure in sales at Lanier Worldwide, Dan began his career in the events industry as a national accounts manager for National Trade Productions, progressing there to sales director.  He then went on to hold a number of important executive positions at companies such as Advanstar and Yellowbrix. 

Dan has won numerous sales and leadership awards including IAEE’s most outstanding sales and marketing executive and the International Business Awards’ most outstanding sales executive.