Erin Lee is vice president, digital marketing strategy at mdg, a 100-person agency focused on growing bigger, better events. Erin oversees a team of specialists in paid digital, email, data and web who help event professionals maximize the return on their digital marketing investment. Erin has 20 years of relevant experience in event strategy, customer experience and omni-channel marketing. She is an expert in identifying, engaging, inspiring and converting audiences year-round.