President/Chief Strategist of EVOLIO Marketing, with over 20 years in the event marketing industry, Joe works with major trade shows like FABTECH, IFT, and NCBA, and brands like Intel, Siemens Healthineers, Sony, and Nikon conducting research, measuring their event and exhibit success, and helping develop and execute impactful strategies. Joe delivers actionable insights that helps events and brands execute more efficiently to deliver greater return on experience (ROX), investment (ROI) and objectives (ROO).