Matt Jacobson recently completed the merger of Gravy Analytics with Unacast and is the Chief Operating Officer & Chief Financial Officer of the combined company operating under the name of Gravy Analytics. He leads all finance, operations, and administrative functions and helps to develop new business opportunities. Over the course of his career, Matt has implemented market entry and growth strategies, institutionalized systems to capture and monitor KPIs, developed policies and procedures for organizational effectiveness and efficiency, built a culture of employee engagement and excellence, raised debt and equity capital, managed investor relations, and navigated regulatory scrutiny and compliance requirements. Previously, Matt served as a Venture Partner and Senior Consultant at Acta Wireless where he led Acta’s mobile commerce and payments practice area, helping clients understand emerging technologies and shifting market dynamics in order to develop new products, partnerships and strategies. Matt was also a Partner in LaunchBox Digital where he led all investment and portfolio management activities and invested in and helped start 24 digital media and mobile businesses. Earlier in his career, Matt served as CFO of a mobile advertising company. He was also Vice President at AOL where he led major strategic corporate initiatives and helped define and grow AOL’s wireless and digital service businesses. Matt began his career as an M&A advisor with a number of investment banking firms in Toronto, New York and San Francisco. He received a MBA from the Wharton School at the University of Pennsylvania and a BA from the University of Pennsylvania.