You could spend hours diving into the latest attendee acquisition research to analyze the trends that are most important to your event. Or you can let Joe Federbush, CEO and Chief Strategist, EVOLIO, ...

Essential tools for building event attendance.

A successful video strategy starts with intention. This interactive session explores how to plan video content strategically—before you ever arrive onsite—to support attendee acquisition, retention, a ...

Trade show sales and content teams often operate in silos, but when they coordinate, they can solve complex client challenges and secure high-value partnerships. This session breaks down how to bridge ...

This session explores the growing role of artificial intelligence in sales and relationship-building, while emphasizing that human connection remains the most important part of any successful sales st ...

In this session by Map Your Show, you’ll learn: How to use package and booth data to benchmark how your booth sponsorship packages are evolving, and apply those insights to refine pricing and packagin ...

Joe Federbush, President and Chief Strategist at EVOLIO, brings over 20 years of experience collaborating with leading trade shows and their anchor exhibitors/sponsors to deliver actionable insights t ...

ConnectUp articles written by mdg for Lippman Connects Less Is More: What Attendees Want From Your Sessions How to Turn On-site Social Content Into Your Most Powerful Marketing Asset The Passive Model ...

Record years feel like proof of concept. For The Car Wash Show, 2024 was exactly that — peak attendance, peak revenue, industry-leading metrics. Then 2025 arrived with a different story: lower attenda ...

Joe Federbush, President, EVOLIO, shares new data from the just released whitepaper on The Attendee Acquisition Reality Gap. He will explain why strategy, data, and execution are failing and and how t ...

Why do people trust strangers on the internet more than event marketers? Why will someone spend thousands to attend a conference they've never experienced, wait overnight for concert tickets, or trave ...

Tactics to Reduce Friction and Drive Participation Gen Z wants to attend business events, but getting there feels harder than ever. Research shows higher stress around travel, lower confidence in netw ...

A new study by EVOLIO, Trade Show Executive and Lippman Connects reveals how exhibitors and sponsors are shifting their event investments. Budgets are increasingly being directed toward opportunities ...

Sponsorship and exhibit sales are shifting from transactional models to more strategic, data-informed growth engines. In this session, Cory Smith, Vice President, Strategic Services at Shepard, shares ...

Exhibitor churn is one of the most expensive challenges in the trade show industry, yet most organizers invest far more energy in acquisition than retention. Learn how to proactively identify at-risk ...

What organizers see. What exhibitors feel. Where the value gap is quietly costing revenue.

Please see the signs below highlighting 25 years of ECEF pictures. Sign 1:  2002-2009 Sign 2: 2010-2017 Sign 3: 2018-2025 ECEF 25th Anniversary visual montage

Too few opportunities for independent organizers and associations to partner come to fruition because of an implied culture clash. It doesn’t have to be that way. In this candid and insightful session ...

What happens on Capitol Hill and in the White House has never had a bigger impact on what happens on the show floor. That’s why the Exhibitions & Conferences Alliance (ECA) is the public policy voice ...

ECEF 2026 Word Clouds and Polling Results