Find. Attract. Retain. Grow.

Information You'll Use the Very Next Day

  • Actionable Insights and Tactics

Engage with the best marketing minds in the industry and share field-tested tactics for acquiring new and more attendees. Take away insights from executives, managers, and marketing specialists who walk the walk. 

  • Measurable Trends and Benchmarks

Check your campaign against recent industry research. AAR's exclusive research partner EVOLIO Marketing will be on hand to provide a fast-paced briefing on the key data points most relevant to attendee marketers. 

  • Widen Your Circle of Industry Contacts

AAR's facilitated group dynamic encourages lasting professional relationship-building. Develop face-to-face connections that benefit your organization, your event, and your career.

March 27, 2025

Register Now

VA Tech Executive Briefing Center

Arlington, VA
 

Registration Fee

$425; $325 for each additional colleague

Change in plans? Last minute substitutions are welcome or cancel for a full refund up to one week before AAR.

ATTENDEE ACQUISITION ROUNDTABLE

Give Me 80 Seconds to Introduce AAR

Popular AAR Topics

Learn how to find, attract, and retain attendees to grow events.

Engage with seasoned professionals, subject matter experts, and forward-thinking specialists on the most relevant topics of the day, including: 

  • Converting prospects into attendees & attendees into fans
  • Digital marketing techniques and resources
  • Improving social media success
  • Low-cost target marketing tactics
  • Getting more out of mobile tech
  • Mapping the attendee journey

2025 Exclusive Roundtable Media Partner

Trade Show Executive

Programming Endorsed by IAEE

Earn 5.75 clock hours towards CEM recertification.

Certified in Exhibition Management CEM FREEMAN

Lippman Connects' Industry Allies

Industry Allies

Put This Agenda on Your Agenda

AAR October Agenda

  1. Receive a top-line briefing of the major findings of recent Attendee Acquisition research.

  2. Make valuable connections with marketing professionals and experts.

  3. Discover how NAB Show, the leading event in broadcast, media and entertainment, is building its future by broadening and engaging new audiences.  Donna Page, Vice President, Marketing & Insight, NAB and Ingrid Thorson, Group Director, mdg will present this groundbreaking case study which reveals a strategic, three-year journey from awareness to conversion, featuring unconventional tactics, surprising results and creative insights for applying this approach to your next event, regardless of budget.
  4. Breakout sessions on a hot topic will be followed by sharing key takeaways.
  5. The information exchange accelerates to a furious pace when the team shares takeaways.

  6. Attendee Acquisition Roundtable starts and ends on time. You can set your clock to it.

March 2025 Sponsors and Exclusive Roundtable Media Partner

 

OUR GALLERY

Photo Highlights

Resources

Featured Attendee Acquisition Resources

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Take Away Information You Will Use Immediately