Find out what’s on the minds of exhibitors and sponsors before your next conversation. Here’s some of what you’ll take away: How Other Marketing Channels Compare How Exhibitors Are Responding to Cost ...

You have two minutes to make the sale. This time your prospect picked up the phone. Now, all that persistence boils down to two minutes. Is your elevator pitch honed to perfection? It’s getting harder ...

Responsible organizers and exhibitors need to prepare for emergencies such as active shooters; bomb threats; medical issues, evacuations, and the unforeseen. At Siemens Healthineers, Director of Exhib ...

Diversify your exhibitors’ expectations by asking them deeper questions on how they measure success. Nick Borelli, Marketing Director, Zenus will uncover measurable event results that validate exhibit ...

Sam shares practical ways to generate attendees. Listen to the ACTIVATE Session 7 podcast here

Major findings of cross-discipline proprietary research by Lippman Connects and EVOLIO Marketing are presented and explained. 

It may be invisible to you, but many of your potential attendees are autistic or neurodivergent. One in every six Americans has sensory sensitivities. Some basic knowledge and simple accommodations ca ...

The difference between conventional software and AI has been described as the difference between a stuffed animal and a real puppy. Your show can’t wait for an AI puppy to jump into your lap. But this ...

Receive a top-line briefing of the major findings of recent Attendee Acquisition research.

Discover how NAB Show, the leading event in broadcast, media and entertainment, is building its future by broadening and engaging new audiences. Donna Page, Vice President, Marketing & Insight, NAB an ...

AI is here to give you more, better data for your exhibitors and sponsors. This session will demonstrate how any size sales department can implement available sales tools. Nick Borelli reveals how AI- ...

Predictive analytics is now as essential to sales as a CRM. It’s a readily available and accessible tool that can help you boost your revenues and take control of your budgeting process. Joe Colangelo ...

Like any talent, your sales skills benefit from constant refinement. Go right to the mountaintop when sales guru Dan Cole shares his 10 steps to mastering the exhibit sales process. Dan has distilled ...

What do you do when circumstances throw you a curve ball for your organization’s big event? If you’re Nicole Bowman, VP Marketing and Communications, IAEE, you make no excuses and no mistakes. You exa ...

Bold designs and LAST CHANCE TO REGISTER! buttons won’t cut it anymore.  In today’s world, innovation is not just for getting attention, it must define your brand. This interactive session full of fie ...

Receive a top-line briefing of the major findings of recent Attendee Acquisition research from Joe Federbush, EVOLIO Marketing.

While there have always been discrepancies between real and reported conversions in analytics platforms, that gap has widened considerably — and likely for good. Privacy legislation around the world h ...

More is not necessarily more when it comes to crafting and executing a modern approach to lead generation. Today, it’s all about strategy, precision and creatively breaking through the noise. In this ...

Drive onsite booth and sponsorship renewals to ensure the success of future events.  Ben Dunlap, Regional Vice President, Map Your Show